Services

Appointment Setting

Approximately 70% of the Telemarketing Projects fulfilled by Brant Access Consultancy to date have been Appointment Setting Campaigns. These assignments are usually undertaken to book qualified Visit/Video/Telephone Appointments for Directors/Business Development & Sales Representatives to present/sell their products/services.

Data collected when making an appointment varies per project but generally contact details including a name, position, phone number (often direct) and an email address are obtained, along with information on their current situation, possible requirements and time frame. Budget details are also sought where applicable, and appointments are normally only booked directly with a decision maker. Client participants diaries are checked on commencement of a campaign and managed during project duration.

One week's phoning (35 hours) per month is the suggested calling time pattern per Director/Representative. This amount of phoning generally results in sufficient qualified appointments for an individual to realistically develop over the following four-week period. Alternatively, if this is not viable, due to reasons like workload, budget or size of target audience, a bi-monthly or quarterly campaign is advised. A pro-active regular campaign is an effective way of quickly creating a steady pipeline of potential business. Moreover, it is very cost-effective compared to individuals' cold calling themselves or employing a telemarketer in-house.

Lead Generation

Our Lead Generation Service provides qualified leads to follow up and close. This resource fills sales pipelines with genuine prospects, which have been attained based on agreed client criteria. The same high level of qualification is applied as with an Appointment Setting Campaign. With many people facing increased time pressures, this is becoming an increasingly popular approach.

Event Promotion/Confirmation

An invitation alone does not guarantee that a good attendance is achieved at an exhibition, seminar, workshop, webinar or other type of function. Therefore, if you have an event planned, reduce the risk of failure and maximise the chances of success by having Brant Access Consultancy complete an Event Promotion/Confirmation Telemarketing Campaign for you.

We could assist you with calling individuals/organisations who have been sent invitations and if wanted, we could also undertake some cold calling to boost attendance numbers. All confirmed bookings could also be phoned before an event to ensure the greatest possible attendance, and then attendees (and non-attendees) could be contacted afterwards with an Appointment Setting/Lead Generation Campaign, should this be desired.

Database Cleansing/Building

Past campaigns have illustrated that on average 10-20% of information on a database becomes obsolete within a year. Therefore, working from a list that is two years old could result in around 40% of the details being incorrect, getting worse the older the data is. This severely reduces the success of any new initiative, such as an Email Marketing Campaign.

Rather than having to spend valuable time checking details in-house, use Brant Access Consultancy to bring your records up to date. To fully update as many records as possible we would suggest up to three attempts are made to phone a listing, checking and updating details such as title, name, position, email and postal addresses along with any other recorded information that is valuable to you.

We could also undertake some database building for you, adding additional information to an existing database as part of a list cleaning project. Or, alternatively, we could create a brand-new database for you full of potential prospects.

Customer Satisfaction Surveys

A Telephone Survey is a popular direct method of obtaining opinions of customers for both private and public sector organisations. The activity is usually undertaken to assess satisfaction, to check that high service levels are being reached and maintained. Organisations employ Brant Access Consultancy to complete this task to ensure that unbiased information is gathered, which could not be guaranteed by doing the task in-house. We can make these important telephone calls for your organisation and before commencement assist you in creating your survey and your database template if desired.

Post/Email Marketing Campaign Follow Ups

Experience has shown us that a Mail Shot/Email Marketing Campaign that is followed up with Telemarketing usually improves results by at least a further 50%. Furthermore, follow up calls enable the effectiveness of a mailer/email promotion, such as whether intended recipients are being reached to be gaged. The calls would enable you to gain feedback and develop any interest into appointment or leads on the products/services being promoted, but also for any other related offerings. Email Marketing Follow-Up Projects are becoming increasingly popular.

Subscription Renewals

Brant Access Consultancy can optimise your Subscription Renewal Sales with a Telemarketing Campaign. We could remind/ask customers to re-new subscriptions, promote upgrades/offers and check or confirm contact details, updating records where necessary and appropriate.