Case Studies

Case Study One

Client: IT Reseller, Managed Services & Support Company.

Projects: Appointment Setting/Lead Generation.

Requirement: Since November 2006 a one-week (35 hours) project has been booked most months.

Results: On average, 10+ Visits/Teams Meetings & Telephone Discussions are achieved per assignment.

Details: This client is an accredited partner for around 40 well-known IT brands including Microsoft, HP & Adobe. Organisations in the regions the client operates in are contacted to promote a diverse range of offerings and their own Managed Services & external IT Support Services are promoted too.

Case Study Two

Client: School MIS Software Support & Training Provider.

Project: Appointment Setting/Lead Generation/Event Promotion.

Requirement: Since September 2014 several one-week (35 hours) campaigns have been completed every year.

Results:Usually, 20+ Opportunities (Visits/Teams/Telephone Discussions/Webinars) are achieved per assignment.

Details: The main aim for this customer has been to contact Schools and Multi-Academy Trusts, generating interest to compare the client's Sims or Arbor Management Information System Support, Training & Webinars, to their provision in place. Plus, to promote other offerings like InVentry, a popular Visitor Management System used in Schools.

Case Study Three

Client: IT Services & Support Company.

Projects: Appointment Setting/Lead Generation.

Requirement: Since March 2014 at least two one-week (35 hours) projects have been completed most years.

Results: On average 10-15 appointments have been booked per campaign.

Details:The task for this client is to cold call agreed new target data, along with existing customers, to book Visits, Teams Calls or Telephone Discussions for the Managing Director and his team to help, advise & quote for business. Organisations are offered a complementary IT Review, to hear suggestions on things like Microsoft 365, Data Storage, Cloud Services, IT Security and IT Support options to improve their IT set up. Specialist sectors are often targeted, such as Vets where they already have established clients and specialist products are often promoted, such as Starlink, a Satellite Broadband Solution for rural businesses.

Case Study Four

Client: Flexible Packaging Industry Market Intelligence Specialists

Projects: International Database Building/Lead Generation

Requirement: Between February 2010 and July 2015 this client completed 7 international assignments.

Results: Names & email addresses for decision-makers were obtained at 75% of the organisations contacted.

Details: Calling was undertaken to flexible packaging related companies in Europe, Africa, Asia, North America, South America & the Middle East. Contact was made to generate interest from decision-makers to receive a free copy of the client's quarterly business report and/or other relevant documents. Contact details for a decision-maker such as a Director, Sales Manager, Export Manager or Marketing Manager was sought at each company contacted with agreement to email them.

Case Study Five

Client: Motor Industry Website Development & Digital Marketing Agency.

Projects: Appointment Setting/Lead Generation.

Requirement: Since January 2024 several one-week (35 hour) projects have been booked to date.

Results: 10+ Visits/Zoom Meetings & Telephone Discussions have been attained per assignment.

Details: The main aim for this client has been to contact Dealerships across the UK, speaking with decision-makers and getting them to assess the client's Customised & Template based Websites, comparing them to what they have in place. Other offerings are also promoted, such as demonstrations of a new Stock Management System.

Case Study Six

Client: Business Mentoring Services Organisation.

Project: Appointment Setting.

Requirement: From September 2019-September 2020 a one-week (35 hour) campaign was completed on 6 occasions, mainly to aid new franchisees.

Results: Approximately 10 Appointments (Visits/Zoom/Telephone Discussions) were achieved per assignment.

Details: The main focus for this client was to book complimentary Business Mentoring Sessions with growth-minded Business Owners & Directors. The hope was that some of these prospects would then desire regular guidance for a fee.

Case Study Seven

Client: Logistics & Courier Services Company.

Project: Appointment Setting.

Requirement: Since June 2019 a 35- or 70-hours campaign has been undertaken each month.

Results: 10-20 Visits/Teams/Telephone Discussions have been attained per project.

Details: To date, Universities have mainly been contacted and offered the opportunity to consider the client's International & Domestic Logistics & Courier Services, notably, to store and deliver prospectuses & promotional items for events, such as UCAS Student Recruitment Events. Working in a Business Development capacity, tasks include emailing, cold-calling, phoning past prospects and also arranging catch up meetings with existing customers for the Owner & Operations Manager to share updates and present their latest services, pricing & incentives. A few of the Projects undertaken to date have also been used to phone Regional Exporters, mainly promoting same day/next day International Courier Services.

Case Study Eight

Client: Multifunction Printer/Copier Partner.

Project: Appointment Setting.

Requirement: Since May 2018 a three-day Telemarketing Project has been regularly completed.

Results:10-20 Visits/Telephone Discussions are being attained per project.

Details: For this customer specific sectors are targeted including Churches, Care/Nursing Homes, Charities & Pre-Schools in their region. Decision-makers with MFP/Copier contracts coming up for renewal or who are using expensive off-the-shelf devices are tracked down and encouraged to compare the client's offerings. Ricoh, Konica Minolta & some other manufacturers are represented by this client.

Case Study Nine

Client: Accredited Landscapers & Tree Care Specialists

Project: Appointment Setting/Lead Generation.

Requirement: Since September 2024 this client has booked a one-week Telemarketing Project every 3 or 4 months.

Results: 10+ Visits/Teams/Telephone Discussions have been booked per project.

Details: Trading Estates, Visitor Attractions, Stately Homes, Land & Commercial Property Agents, Builders, Historic Buildings, Parks & Gardens and Organisations in several other sectors are contacted by phone & email. The mission is to promote the clients' services, finding Annual Maintenance Contract and Project opportunities for the MD to discuss and quote. As well as Landscaping & Tree Care Works, Pest Control, Sports Ground Management & other Ground Management Services are also put across.

Case Study Ten

Client: Communications Company.

Project: Appointment Setting.

Requirement: From September 2021-October 2022 a one-week (35 hours) project was completed most months.

Results: On average, around 12 Opportunities-Visits/Teams/Telephone Discussions were attained per assignment.

Details: This project focused on promoting CityFibre (Full Fibre), other Connectivity/Broadband options, Cloud Telephone Systems & Business Mobile-Sims (O2, EE, Vodafone & Three) & handsets.