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Brant Access Consultancy - Business to Business (B2B) Telemarketing Services covering the West Midlands including Northamptonshire,  Milton Keynes, Buckinghamshire, Hertfordshire, Coventry, BirminghamBrant Access Business to Business Telemarketing

Case studies of telephone marketing, telesales and lead generation undertaken by Brant Access Consultancy - Northampton, West Midlands and Hertfordshire


Business to Business (B2B) Telemarketing services for the West Midlands

Case Studies

Case Study One

Client: IT Reseller & Support Company.

Projects: Appointment Setting/Lead Generation.

Requirement: Since November 2006 a one-week (35 hours) project has been booked on numerous occasions.  Over 100 projects have been completed to date.

Results: On average, 10+ Visits/Teams & Telephone Discussions are achieved per assignment.

Details: Organisations in the regions the client operates in are contacted on a diverse range of offerings for many different partners including Microsoft, HP, Adobe, Fujitsu, OKI & LapSafe. Plus, their own IT Support Services are promoted.


Case Study Two

Client: School MIS Software Support & Training Provider.

Project: Appointment Setting/Lead Generation/Event Promotion.

Requirement: Since September 2014 several one-week (35 hours) campaigns have been completed every year.

Results: Usually, 20+ Opportunities (Visits/Teams/Telephone Discussions/Webinars) are achieved per assignment.

Details: The main aim for this client has been to contact Schools and Multi-Academy Trusts, generating interest from Business, Finance, IT & Data Managers to compare their Sims or Arbor Software Support, Training & Webinars to provision in place. Plus, to promote other offerings like InVentry , the visitor management system, from time to time.


Case Study Three

Client: IT Services & Support Company.

Projects: Appointment Setting.

Requirement: Since March 2014 a one-week (35 hours) project has been completed every 2 or 3 months. 

Results: On average 10-15 appointments have been booked per campaign.

Details: The task for this client is to book Visits, Teams Calls or Telephone Discussions for the Managing Director to personally help, advise & quote for business. Organisations are offered a complementary IT Review, to hear suggestions on things like Microsoft 365, Data Storage, Cloud Services, IT Security and IT Support to improve their IT set up. Specialist sectors are often targeted, such as Vets where they already have established clients and specialist products are often promoted, such as Starlink, a satellite broadband solution for rural businesses.


Case Study Four

Client: Flexible Packaging Industry Market Intelligence Specialists

Projects: International Database Building/Lead Generation

Requirement: Between February 2010 and July 2015 this client completed 7 international assignments.

Results: Names & email addresses for decision-makers were obtained at 75% of the organisations contacted.

Details: Calling was undertaken to flexible packaging related companies in Europe, Africa, Asia, North America, South America & the Middle East.  Contact was made to generate interest from decision-makers to receive a free copy of the client's quarterly business report and/or other relevant documents.  Contact details for a decision maker such as a Director, Sales Manager, Export Manager or Marketing Manager was sought at each company contacted with agreement to email them.


Case Study Five

Client: Digital Marketing Agency.

Projects: Appointment Setting.

Requirement: From June 2017 to February 2019 a one-week (35 hour) project was completed every month.

Results: 15+ Telephone Discussions were attained per assignment.

Details: The main aim for this client was to contact businesses, usually with 6+ employees, to explain the client's resource and give prospects the chance to sample something for free.  Offerings included a free Online Business Strategy Session, a free Google Analytics Health Check and a Website Critique to help them get ahead of the competition.


Case Study Six

Client: Business Mentoring Services Organisation.

Project: Appointment Setting.

Requirement: From September 2019-September 2020 a one-week (35 hour) campaign was completed on 6 occasions, mainly to aid new franchisees.

Results:  Approximately 10 Appointments (Visits/Zoom/Telephone Discussions) were achieved per assignment.

Details: The main focus for this client was to book complimentary Business Mentoring Sessions with growth-minded Business Owners & Directors. The hope was that some of these prospects would then desire regular guidance for a fee.


Case Study Seven

Client: Logistics & Courier Services Company.

Project: Appointment Setting.

Requirement: Since June 2019 a 35- or 70-hours campaign has been undertaken each month.

Results:  10-20 Visits/Teams/Telephone Discussions have been attained per project.

Details: To date, Universities & regional Exporters have mainly been contacted and offered the opportunity to consider their international and domestic same day/next day freight & courier services and to receive pricing/a quote.


Case Study Eight

Client: Multifunction Printer/Copier Partner.

Project: Appointment Setting.

Requirement: Since May 2018 a 21 hours Telemarketing Project has been regularly completed. 38 Projects have been concluded to date.

Results: 10-20 Visits/Telephone Discussions are being attained per project.

Details: For this customer specific sectors are targeted including Churches, Care/Nursing Homes, Charities & Pre-Schools in their region.  Decision-makers with contracts coming up for renewal or who are using expensive off-the-shelf devices are tracked down and tempted to compare alternatives. Ricoh, Konica Minolta & some other manufacturers are represented by this client.


Case Study Nine

Client: Air Conditioning Company.

Project: Appointment Setting

Requirement: Between April 2017 a April 2018 4 assignments were completed.

Results: 3 or 4 visits/telephone discussions were attained per day.

Details: Organisations were approached to ascertain if they use Air Conditioning, how old it is, if it is under a service level agreement etc.  If appropriate, free audits were offered to decision makers to consider the latest technologies and assess efficiency savings with new solutions.  Alternatively, telephone calls were diarised with people who wish to compare things before contract renewal with a current provider.


Case Study Ten

Client: Communications Company.

Project: Appointment Setting.

Requirement: From September 2021-October 2022 a one-week (35 hours) project was completed most months.

Results: On average, around 12 Opportunities-Visits/Teams/Telephone Discussions were attained per assignment.

Details: This project focused on promoting CityFibre (Full Fibre), other Connectivity/Broadband options, Cloud Telephone Systems & Business Mobile-Sims (o2, EE, Vodafone & Three) & handsets.