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Brant Access Consultancy - Business to Business (B2B) Telemarketing Services covering the West Midlands including Northamptonshire,  Milton Keynes, Buckinghamshire, Hertfordshire, Coventry, BirminghamBrant Access Business to Business Telemarketing

Case studies of telephone marketing, telesales and lead generation undertaken by Brant Access Consultancy - Northampton, West Midlands and Hertfordshire


Business to Business (B2B) Telemarketing services for the West Midlands

Case Studies

Case Study One

Client: IT Reseller & Support Company.

Projects: Appointment Setting/Lead Generation.

Requirement: Since November 2006 a one week (35 hours) project has been booked on numerous occasions.  Over 70 projects have been completed to date.

Results: On average, 10+ appointments or 15+ qualified leads are achieved per assignment.

Details:  Local authorities, the emergency services & educational establishments across the UK, as well as businesses near to where their offices are located have all been contacted to date.  A diverse range of projects, often in-conjunction with different partners such as Microsoft, HP, Adobe, Fujitsu, OKI & LapSafe have been undertaken.


Case Study Two

Client: SIMS Support for Schools & SIMS Training Provider.

Project: Appointment Setting.

Requirement: Since September 2014 a handful of one-week (35 hours) projects have been completed each year.

Results: 15-20 Consultations have been attained per week of phoning.

Details: This project is focused on Education, contacting Multi Academy Trust head offices & individual Schools getting Principals, Business Managers and IT Managers to book face to face, Teams or Telephone Consultations to assess their support services & training courses.


Case Study Three

Client: IT Services & Support Company.

Projects: Appointment Setting.

Requirement: Since March 2014 a one week (35 hours) project has been completed every 2 or 3 months. 

Results: On average 10-15 appointments have been booked per campaign.

Details:  The task for this client is to book Visits, Video Calls or Telephone Discussions for the Managing Director to personally help, advise & quote for business.  Organisations are offered a complementary one-hour consultation to have an IT Review and hear suggestions on things like IT Security, Data Storage, Cloud Services & Support to improve their IT set up.  Alternatively, prospects can have an IT Health Check/Service, to address an issue such as a sluggish computer.  This approach, which can be done face to face or remotely, gives this client the opportunity to demonstrate their worth.


Case Study Four

Client: Flexible Packaging Industry Market Intelligence Specialists

Projects: International Database Building/Lead Generation

Requirement: Since February 2010 to July 2015 this client completed 7 international assignments.

Results: Names & email addresses for decision makers were obtained at 75% of the organisations contacted.

Details: Calling was undertaken to flexible packaging related companies in Europe, Africa, Asia, North America, South America & the Middle East.  Contact was made to generate interest from decision makers to receive a free copy of the client's quarterly business report and/or other relevant documents.  Contact details for a decision maker such as a Director, Sales Manager, Export Manager or Marketing Manager was sought at each company contacted with agreement to email them.


Case Study Five

Client: Digital Marketing Agency.

Projects: Appointment Setting.

Requirement: From June 2017 to February 2019 a one week (35 hour) project was completed.

Results: 15+ Telephone Discussions were attained per assignment.

Details: The main aim for this client was to contact businesses, usually with 6+ employees, to explain the client's resource and give prospects the chance to sample something for free.  Offerings included a free Online Business Strategy Session, a free Google Analytics Health Check and a Website Critique to help them get ahead of the competition.


Case Study Six

Client: Business Mentoring Services Organisation.

Project: Appointment Setting.

Requirement: Since September 2019 a one week (35 hour) campaign has been completed on a regular basis, mainly for new franchisees.

Results:  Approximately 10 Appointments (Visits/Zoom/Telephone Discussions) are being achieved per assignment.

Details: The main focus for this client has been to book complimentary Business Mentoring Sessions with growth-minded Business Owners & Directors. The hope is that some of these prospects will then desire regular guidance for a fee.


Case Study Seven

Client: Logistics & Courier Services Company.

Project: Appointment Setting.

Requirement: Since June 2019 a one-week (35 hours) campaign has been undertaken each month.

Results:  10-20 Visits/Teams/Telephone discussions have been attained per week.

Details: To date, Universities & regional Exporters have mainly been contacted and offered the opportunity to consider their international and domestic same day/next day freight & courier services and to receive pricing/a quote.

Case Study Eight

Client: Multifunction Printer/Copier Partner.

Project: Appointment Setting.

Requirement: Since May 2018 a 21 hours Telemarketing Project has been regularly completed. 23 Projects have been concluded to date.

Results: 10-20 Visits/Telephone Discussions are being attained per project.

Details: For this customer specific sectors are targeted including Churches, Care/Nursing Homes, Charities & Pre-Schools in their region.  Decision-makers with contracts coming up for renewal or who are using expensive off the shelf devices are tracked down and tempted to compare alternatives. Ricoh, Konica Minolta & some other manufacturers are represented by this client.


Case Study Nine

Client: Air Conditioning Company.

Project: Appointment Setting

Requirement: Between April 2017 a April 2018 4 assignments were completed.

Results: 3 or 4 visits/telephone discussions were attained per day.

Details: Organisations were approached to ascertain if they use Air Conditioning, how old it is, if it is under a service level agreement etc.  If appropriate, free audits were offered to decision makers to consider the latest technologies and assess efficiency savings with new solutions.  Alternatively, telephone calls were diarised with people who wish to compare things before contract renewal with a current provider.

Case Study Ten

Client: Bespoke Netting & Safety Solutions Specialists.

Project: Appointment Setting.

Requirement: In November 2020 a one-week (35 hours) project was completed, with more happening in 2021.

Results: 19 Telephone Discussions were attained.

Details: This client seeks Telephone Discussions arranged with Directors/Managers interested in considering their various solutions-benefits, pricing etc.  The aim is for the process to raise awareness and result in some new customers.