Appointment Setting
Approximately 80% of the projects fulfilled by Brant Access Consultancy to date have been appointment setting campaigns. These assignments are usually undertaken to book genuine highly qualified visit/telephone appointments for directors/sales representatives to sell/introduce their products/services.
Data collected when making an appointment varies per project, but generally contact details including an email address and a direct line are obtained, along with information on the interested party’s current situation, requirements and time frame. Budget details are also sought where applicable and appointments are only booked directly with a decision maker. Representatives’ diaries are checked on commencement of a campaign and managed throughout.
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Lead Generation
Our lead generation service creates a database of qualified leads for sales teams to follow up and close. This resource fills sales pipelines with genuine prospects, which have been based on agreed criteria. The same high levels of qualification are applied as with an appointment setting campaign, but you benefit from having the choice of deciding on the follow up actions.
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Event Promotion/Confirmation
An invitation alone does not guarantee that a good attendance is achieved at an exhibition, seminar, workshop or other type of function. Therefore, if you have an event planned reduce the risk of failure and maximise the chances of success by having Brant Access Consultancy complete an event promotion/confirmation telemarketing campaign for you.
We would assist you by generating additional decision-making attendees to your event via the telephone. As well as calling potential delegates that have been sent details we can also undertake extra cold calling. Plus, we can contact all confirmed bookings before the event to ensure the greatest possible attendance, and then call attendees (and non attendees) afterwards with an appointment setting campaign, should this be desired.
Lastly, we would be pleased to assist you with the post or email mailing process as well. In other words, if you like, we can undertake the whole marketing exercise for you.
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Database Cleansing/Building
Past campaigns have shown Brant Access Consultancy that on average 20% of information on a database becomes obsolete within a year. Therefore, working from a list just over two years old can result in up to 50% of the details being in-correct, thus, severely denting the success of any new initiative, such as a sales campaign.
Rather than having to spend your valuable time checking details before a main objective can be tackled, use Brant Access Consultancy to bring up to date your records. To fully update as many records as possible we would make up to three calls per listing, checking and updating details such as title, name, position, email and postal addresses along with any other recorded information that is valuable to you.
As well as list cleaning, we could also complete a database building assignment for you and additional information can be added to an existing list whilst a list cleaning project is being undertaken. Alternatively, we can create a brand new database for you full of people genuinely interested in your products/services.
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Customer Satisfaction Surveys
A telephone survey is a popular direct method of gathering opinions of customers by both private and public sector organisations. The activity is usually undertaken to assess satisfaction so that high service levels are reached and maintained. Organisations employ Brant Access Consultancy to complete this task to ensure that unbiased information is gathered, which could not be guaranteed by doing the task in-house. We can make these important telephone calls for your organisation and also assist you in creating your survey and your database template to maximise success.
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Direct Marketing Follow Ups
Past experience has shown us that a mail shot campaign that is followed up with a telemarketing project usually improves results by at least a further 50%. Therefore, improve your response rate by having Brant Access Consultancy make follow-up calls on your direct marketing campaigns. We can call every mailed lead or a random proportion. A campaign would enable you to find out the effectiveness of your mailer and whether it is reaching the intended recipients. We could process identified current requirements and highlight future needs & competitor trends. Plus, positive and negative feedback could be obtained and other related products/services could be promoted.
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Subscription Renewals
Use Brant Access Consultancy to optimise your subscription renewal sales with a telemarketing campaign. We could remind/ask customers to re-new subscriptions, promote upgrades/offers and check/confirm contact details and update records where necessary.
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