Learning & Development Specialists
IT Managed Services Company
Packaging Industry Market Intelligence Specialists
Trades Careers Training Provider
I.T. Training / Recruitment Provider
Client: Learning & Development Specialists
Project: Lead Generation
Requirement: Since July 2012 this well-known organisation has booked a regular one week (35 hour) campaign.
Results: On average 25-30 agreed telephone discussions have been achieved per project.
Details: The primary task to date has been to assist the Direct Marketing Manager & sales teams on a selection of targeted assignments, generating interest for their services. Projects have tended to focus on contacting lapsed customers to generate fresh interest in their open courses & other opportunities such as in company training and conferences. In addition, time has been spent contacting people whom have downloaded whitepapers related to certain areas of training or services such as managed services.
Client: Technologies Reseller
Project: Various Appointment Setting, Lead Generation, or Event Promotion campaigns.
Requirement: Since November 2006 a one week (35 hours) project has been booked on numerous occasions. Around 40 projects have been completed to date.
Results: On average, 6-12 appointments, 10-15 qualified leads (quote requests) or 20-25 invitation requests to a seminar are achieved per assignment.
Details: The client has asked me to contact local authorities, the emergency services, educational establishments & large UK based corporations on a diverse range of projects for several different partners. The many products/services promoted includes CCTV, encryption, endpoint/data leakage prevention, email archiving/management, proxy blocking, firewall solutions/appliances, laptop storage/charging solutions & Server/Storage solutions.
Client: I.T. Managed Services Company
Project: Appointment Setting
Requirement: From December 2006 to June 2009 and re-commencing September 2011 a one week (35 hours) project has been regularly booked. Again over 40 projects have been completed to date.
Results: 6-10 visit/telephone appointments have been booked most campaigns.
Details: The aim for this client has been to book appointments for the Managing Director to discuss and quote for possible business. The main aim is to attain interest in the client’s contracted fully managed IT Support Service. However, other services, including remote, ad-hoc and pay as you go support (including break/fix server support) are all promoted, along with assistance on specific technical projects. Generally organisations with 25+ employees and that are likely to have 15+ computer users are targeted. To date calling has mainly been focused on Hampshire, Central London and the Midlands.
Client: Flexible Packaging Industry Market Intelligence Specialists
Project: Database Building
Requirement: Since February 2010 this client has booked several 14 hour international calling projects.
Results: Names & email addresses for decision makers have been obtained at 75% of the organisations contacted.
Details: Calling has been undertaken to Flexible Packaging related Companies in Europe, Africa, Asia, North America, South America & the Middle East. Contact is made to generate interest for decision makers to receive a free copy of the client’s quarterly business report and/or other relevant documents. Contact details for a decision maker such as a Director, Sales Manager, Export Manager or Marketing Manager is sought at each company contacted and agreement to email them.
Client: Trades Careers Training Provider
Project: Appointment Setting
Requirement: Since April 2010 a one week (35 hours) project has been booked each month.
Results: On average 15-20 telephone appointments per assignment are achieved.
Details: The main aim for this client is to book introductory telephone discussions for the Business Development Manager or Director to introduce/sell their accredited/generic training courses to organisations & explore relations. Courses offered include Electrical, Plumbing/Gas & Renewable Energy Training Courses. In addition, contacts are also asked to consider offering apprenticeships or employment to locally based people completing the client’s courses.
Client: I.T. Training/Recruitment Provider
Project: Appointment Setting/Lead Generation
Requirement: From March 2011-February 2012 this client booked a one week (35 hour) campaign most months.
Results: On average 8 visit appointments, 4 telephone appointments and 5 leads were achieved per project.
Details: The primary aim for this client was to book appointments for their consultants to visit organisations, mainly in London, to attain employment, apprenticeships or work placements for the client’s students. The candidates had completed support & development related programmes, achieving Microsoft & other accreditations. Appointments were mainly booked with I.T. Service Providers and companies with in-house I.T. departments as they were most likely to recruit. Training courses were also promoted.
Client: Chartered Accountants
Project: Appointment Setting/Postcard Follow Up
Requirement: A one week (35 hour) project was completed in February 2012.
Results: 10 appointments (6 visits/4 telephone discussions) and 7 leads were attained.
Details: This large firm with clients based in North Kent, London & the Thames Gateway sent out around 500 postcards to companies in the region with turnovers of £1m-£40m. The provided list of targets was called through, booking appointments & generating leads for a partner to give a free consultation on one of four popular subject areas, such as incentivising employees & tax efficiency.
Client: Car Dealership
Project: Event Follow up
Requirement: A 14 hour evening project was completed in February 2012.
Results: 12 people requested further contact from the new car sales team, mainly by phone.
Details: This prestigious local dealership asked for a list of their customers to be contacted that had been invited to attend a new car launch event. The aim was to get feedback and generate interest in the new vehicle. Over 300 calls were made and 65 customer conversations took place. The project was deemed a success by the New Car Sales Manager who said he will use us again.