Case Study One
Client: I.T. Careers Training/Recruitment Provider.
Project: Appointment Setting.
Requirement: From May 2006-June 2009 this client regularly booked a monthly two week (70 hours) campaign.
Results: They received between 12-20 appointments and a similar number of leads per project.
Details: The primary aim of this regular assignment was to book appointments for Career Development Consultants to visit organisations across the UK to achieve employment for locally based people whom were completing Microsoft Certified Courses with the client. In addition, appointments were booked with firms that would like to consider experienced past students for jobs through their professional services recruitment division. Visits tended to be booked with I.T. Service Providers and larger companies that had in-house I.T. teams, as they were the most likely to recruit these people.
Case Study Two
Client: Technologies Reseller.
Project: Various Appointment Setting, Lead Generation, or Event Promotion campaigns.
Requirement: Since November 2006 a one week (35 hours) project has been booked most months.
Results: On average, 8 appointments, 10-15 qualified leads (quote requests) or 20-25 invitation requests to a seminar have been achieved per assignment.
Details: This client has asked me to contact Local Authorities, The Emergency Services, Educational Establishments or large UK based Corporations on a diverse range of projects for several different Partners. The many products/services promoted have included CCTV, encryption, endpoint/data leakage prevention, email archiving/management, proxy blocking and firewall solutions/appliances.
Case Study Three
Client: I.T. Managed Services Company.
Project: Appointment Setting.
Requirement: From December 2006-June 2009 a one week (35 hours) project was booked most months.
Results: Between 6-10 visit/telephone appointments were booked per campaign.
Details: The purpose of this project was to book appointments for a director to visit organisations and discuss and quote for possible requirements. Annual, ad-hoc and pay as you go support for hardware (including break/fix server support) and software, VOIP and assistance on specific technical projects were all promoted. Most industries were targeted but notably the Government, Legal, Engineering and Recruitment Sectors. Calling was focused on Hampshire, Central London and the West Midlands.
Case Study Four
Client: Accident Repairs Centre for Commercial Vehicles
Project: Appointment Setting.
Requirement: Since August 2008 this client has booked the odd day of telemarketing (7.25 hours) at a time.
Results: On average 3 visit appointments are booked from a day’s phoning.
Details: This project consists of contacting Road Haulage, Delivery Services and other sectors that use commercial vehicles to see if they would like a free inspection & quote to undertake repairs. Calling mainly focuses on organisations in the East/West Midlands.
Case Study Five
Client: Trades Careers Training/Recruitment Provider
Project: Appointment Setting
Requirement: Since November 2008 this client has booked a monthly two week (70 hours) campaign.
Results: On average they receive between 12-14 visits per month and a handful of leads.
Details: The aim for this client is to book introductory meetings for their Business Development Manager to introduce their accredited/generic training courses to organisations. Courses on offer include Brick Laying, Electrician, Gas, Health & Safety, Joinery, Plastering, Plumbing and Tiling. In addition, contacts are asked to consider offering apprenticeships or employment to locally based people completing the client’s courses. If contacts have a possible interest they are again offered an appointment.
Case Study Six
Client: Training Courses Sales/Marketing Organisation
Project: Appointment Setting.
Requirement: Since July 2009 this client has booked a 2 week (70 hour) campaign most months.
Results: On average 12 visit appointments, 13 telephone appointments & a handful of leads have been booked for this Client.
Details: This project consists of contacting various sized Training Providers in a vast variety of sectors to ask them to consider benefiting from enquires received from people interested in completing the types of accredited or generic training courses that they deliver. Enquiries are received through the client’s Website/Portal/Centre and Training Providers can consider benefiting from un-qualified leads, qualified enquiries or sales. If a Training Provider wishes to give the resource further consideration, generally, information is sent and an appointment is booked-often all at once.
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Case Studies
