Case Study One
Client: I.T. Careers Training/Recruitment Provider.
Project: Appointment Setting/Lead Generation.
Requirement: Since March 2011 this client has been booking a one week (35 hour) campaign most months.
Results: On average 8 visit appointments, 4 telephone appointments and 5 leads have been achieved per project.
Details: To date, the primary aim for this client has been to book appointments for their consultants to visit organisations, mainly in London to attain employment, apprenticeships or work placements for their candidates. The candidates are concluding network support & development programmes, achieving Microsoft & other accreditations. Appointments have mainly been booked with I.T. Service Providers and companies with in-house I.T. dept’s as they are most likely to recruit.
Case Study Two
Client: Technologies Reseller.
Project: Various Appointment Setting, Lead Generation, or Event Promotion campaigns.
Requirement: Since November 2006 a one week (35 hours) project has been booked on numerous occasions. Around 40 projects have been completed to date.
Results: On average, 8 appointments, 10-15 qualified leads (quote requests) or 20-25 invitation requests to a seminar are achieved per assignment.
Details: The client has asked me to contact Local Authorities, The Emergency Services, Educational Establishments & large UK based Corporations on a diverse range of projects for several different Partners. The many products/services promoted to date include CCTV, encryption, endpoint/data leakage prevention, email archiving/management, proxy blocking, firewall solutions/appliances, laptop storage/charging solutions & Server/Storage solutions.
Case Study Three
Client: I.T. Managed Services Company.
Project: Appointment Setting.
Requirement: From December 2006-June 2009 and re-commencing September 2011 a one week (35 hours) project has been booked most months.
Results: At least 6 appointments have been booked & several leads attained most campaigns.
Details: The aim for this client has been to book appointments for a director to visit organisations and discuss and quote for possible requirements. Annual, ad-hoc and pay as you go support for hardware (including break/fix server support) and software, VOIP and assistance on specific technical projects have all been promoted. Most industries were targeted but notably the Government, Legal, Engineering and Recruitment Sectors. To date calling has mainly been focused on Hampshire, Central London and the West Midlands.
Case Study Four
Client: Flexible Packaging Industry Market Intelligence Specialists
Project: Database Building.
Requirement: Since February 2010 this client has booked a couple of 14 hour international calling projects each year.
Results: On average names & email addresses for decision makers have been obtained at 75% of the organisations contacted.
Details: Calling has been undertaken to Substrate Companies/Converters in the Flexible Packaging Industry & companies in related sectors in Europe, Africa, Asia, North America, South America & the Middle East. Contact is made to generate interest for decision makers to receive a free copy of the client’s latest quarterly business report and/or other relevant documents. Contact details for a decision maker such as a Director, Sales Manager, Export Manager or Marketing Manager was sought at each company contacted and agreement to email them.
Case Study Five
Client: Trades Careers Training Provider
Project: Appointment Setting
Requirement: Since April 2010 a one week (35 hours) project has been booked each month.
Results: On average 12-15 appointments per assignment are achieved and several leads.
Details: The main aim for this client is to book introductory meetings/telephone discussions for a director to introduce/sell their accredited/generic training courses to Organisations & explore partnership opportunities. Courses offered include Electrical, Plumbing/Gas & Renewable Energy Training Courses. In addition, contacts are also asked to consider offering apprenticeships or employment to locally based people completing the client’s courses. If contacts have a possible interest they are again offered a visit or telephone appointment.
Case Study Six
Client: Publisher
Project: Subscription Renewals/Sales.
Requirement: An 18 hour assignment was completed in August, October & November 2010.
Results: Organisation & Individuals on databases for 7 different Publications associated with Teaching, Health & the Emergency Services, whose subscriptions had expired, were contacted to try & get them to renew. Results exceeded expectations.
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Case Studies
